Digital Stream

"We’ve conducted two years of research on the attitudes of Millennials toward transportation, and we’ve found that access is more important that ownership… There are three factors at play here: the economy, technology, and social networks… The economic downturn has been particularly hard on Millennials… They just can’t afford to own a car… This is an “always on” connected generation that has grown up buying music by the song, so paying for a car by the hour is not a crazy idea.. they place more emphasis on the type of mobile device they carry, over the type of car they would drive.. this generation [can] be “present” without being in the same place, thanks to Facebook, foursquare, Twitter, text… [they are] substituting trips on the asphalt highway for trips on the information superhighway."